McDonalds in Moskow essays

McDonalds in Moskow essays Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise . 1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture. 2. Moscow was chosen for its favorable location and for being the capital-cultural center of Russia, where people are more informed and educated. 3. The opening of the first McDonalds in Russia was greatly advertised and promoted, not only by local media, but also by the biggest national and world media. Many world reporters were invited to the grand-opening of McDonalds so that they could show this event in a favorable way to the company. 4. At the grand opening orphans and children were served first and free. 5. Many high positioned officials from city and national government, and other celebrities took part in the opening. 6. Despite its foreign belonging McDonalds accepted only national Russian currency, Rubles. Identify and describe at least 5 (five) obstacles or problems on a corporate level, and how they were solved and overcome. 1. Production problems. There was no manufacturer or producer in Russia who could produce products needed for the business. One of the solutions was to bring all the products from different countries, but that would be too expensive, so the management decided to build a huge food processing plant size of 3 football fields in order to produce all needed products under one roof, instead of shipping it from somewhere else. 2. Lack of Trust. At that time (we are talking about the end of Cold War) there was a great lack of trust between Russian and Canadian partners. That problem had to be overcome by establishing...